WSQ Develop and Implement Business Strategies (SFw) CRS-Q-0036753-TOU


On completion of this unit, participants would have acquired the necessary knowledge and application skills to appraise the status of business, devise business strategy, develop business plan and communicate, and monitor  its implementation.

Course Outline

1. Appraise status of business in accordance with organizational  goals and objectives.
2. Devise business strategy to meet organizational goals and objectives.
3. Develop business plan in accordance with business strategy.
4. Communicate key components of business plan to relevant stakeholders.
5. Implement business plan in accordance with organisational policies and / or procedures.
6. Monitor implementation of business plan in accordance with organizational goals and objectives.


  • 34 hours
  • 4.5 days (Full-Time), 2.5 weeks (Part-Time)

Mode of Instruction

This 34-hour course uses:

• Mini lectures - to succinctly explain the concepts and theories.
• Interactive activities - Group discussions on knowledge and procedural process.
• Group and individual exercises for practical activities including role-plays.
• Independent learning sessions to practice skills and evaluate own progress based on case-studies and games.
• Mutual sharing and feedback on performance through all formal and informal learning activities and games.

Trainer-Student Ratio - 1:20


Upon successful completion of the course and passing all assessments, participant will be awarded with a Statement of Attainment (SOA) by SSG..

Target Audience

  • The main target audience is managerial staff from the tourism industry sectors. The jobrole(s)/occupations that this unit would be relevant to may include:
    • Attraction Operation Manager
    • Marketing Manager
    • Sponsorship Manager
    • Other Managerial roles in the Tourism industry may be considered

Please click on the button below to register your interest.

Entry Requirement

  • ES WSQ WPL level 6 and above or
  • Preferably 1 GCE ‘O’ Level pass or Equivalent


Tuition Fee
Self Sponsored Singapore Citizen / Singapore PR ≥ 21 years above 
Less SSG Funding (After 50% of Tuition Fee)
Tuition Fee after Funding
NETT Fee Payable
Self Sponsored Singapore Citizen ≥ 40 years above only
Less SSG Funding (After 90% of Tuition Fee)
Tuition Fee after Funding
NETT Fee Payable
Other Fee
Application Fee (non-refundable)
NETT Fee Payable

Company Sponsor for Non-SMEs and SMEs

Course Fee Subsidy of up to **90% and **Absentee Payroll Funding for Singaporeans and Permanent Residents Employees

**Subjected to SkillsFuture Singapore (SSG) Terms and Conditions.

Click here to view the terms & conditions for SSG Funding.

Click here to view other chargable fees for students.

Class Commencement Dates

For Commencement dates, kindly refer to our Programme Calendar.