WSQ Direct Market Research (SFw) CRS-Q-0036754-TOU


On completion of this unit, participants would have learnt the knowledge and application skills needed to direct market research. This includes knowing how to develop market research policies and procedures, select and manage external consultants, guide market research activities, as well as evaluate and incorporate research findings for strategy development and business planning

Course Outline

1. Develop market research policies and procedures to guide market research plans.
2. Select and manage external consultants to conduct market research activities.
3. Guide market research activities to meet market research study objectives, if necessary.
4. Evaluate research findings and incorporate them into strategy development and business planning.


  • 20 hours
  • 2.5 days (Full-Time), 1.5 weeks (Part-Time)

Mode of Instruction

This 20-hours course uses:
• Mini lectures - to succinctly explain the concepts and theories
• Interactive activities - Group discussions on knowledge and procedural process
• Group and individual exercises for practical activities including role-plays
• Independent learning sessions to practice skills and evaluate own progress based on case-studies and games
• Mutual sharing and feedback on performance through all formal and informal learning activities and games

Trainer-Student Ratio - 1:20


Upon successful completion of the course and passing all assessments, participant will be awarded with a Statement of Attainment (SOA) by SSG.

Target Audience 

The main target audience is Managerial staff from the tourism industry sectors. The job role(s)/occupations that this unit would be relevant to may include:
• Sales Director
• Business Development Director
• Sponsorship Director
• Marketing Director
• Other Managerial roles in the Tourism industry may be considered

Please click on the button below to register your interest.

Entry Requirement

  • ES WSQ WPL level 6 and above or
  • Preferably 1 GCE ‘O’ Level pass or Equivalent



Tuition Fee
Self Sponsored for SC / PR ≥ 21 years above
Less SSG Funding (After 50% of Tuition Fee)
Tuition Fee after Funding
7% GST
NETT Fee Payable
Self Sponsored for SC ≥ 40 years and above
Less SSG Funding (After 90% of Tuition Fee)
Tuition Fee after Funding
7% GST
NETT Fee Payable
Non-Tuition Fees
Application Fee (non-refundable)
NETT Fee Payable


Company Sponsor for Non-SMEs and SMEs

Course Fee Subsidy of up to **90% and **Absentee Payroll Funding for Singaporeans and Permanent Residents Employees

**Subjected to SkillsFuture Singapore (SSG) Terms and Conditions.


Click here to view the terms & conditions for SSG Funding.

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