WSQ Direct Market Research (SFw)

Introduction

This unit covers knowledge, skills and application skills in developing market research policies and procedures, selecting and managing external consultants, guiding market research activities, as well as evaluating and incorporating research findings into strategy development and business planning.
 

Course Outline

LU 1: Develop market research policies and procedures to guide market research plans.
LU 2: Select and manage external consultants to conduct market research activities.
LU 3: Guide market research activities to meet market research study objectives, if necessary.
LU 4: Evaluate research findings and incorporate them into strategy development and business planning.
 

Duration

  • 24 hours
  • 3 days (Full-Time), 1.5 weeks (Part-Time)

Mode of Instruction

This 20-hours course uses:
• Mini lectures - to succinctly explain the concepts and theories
• Interactive activities - Group discussions on knowledge and procedural process
• Group and individual exercises for practical activities including role-plays
• Independent learning sessions to practice skills and evaluate own progress based on case-studies and games
• Mutual sharing and feedback on performance through all formal and informal learning activities and games

Trainer-Student Ratio - 1:20
 

Certification

Upon successful completion of the course and passing all assessments, participant will be awarded with a Statement of Attainment (SOA) by SSG.
 

Target Audience 

The main target audience is Managerial staff from the tourism industry sectors. The job role(s)/occupations that this unit would be 
relevant to may include:
• Sales Director
• Business Development Director
• Sponsorship Director
• Marketing Director
• Other Managerial roles in the Tourism industry may be considered

 

 

Entry Requirement

  • ES WSQ WPL level 6 and above or
  • Preferably 1 GCE ‘O’ Level pass or Equivalent

 

Fees

S$
Tuition Fee
590.00
Self Sponsored for SC / PR ≥ 21 years above
 
Less SSG Funding
295.00
Tuition Fee after Funding
295.00
7% GST
41.30
NETT Fee Payable
336.30
Self Sponsored for SC ≥ 40 years and above
 
Less SSG Funding
531.00
Tuition Fee after Funding
59.00
7% GST
41.30
NETT Fee Payable
100.30
Self Sponsored Singapore Citizen of 35 years and above for Workfare Training Support (WTS)
 
Less SSG Funding
560.50
Tuition Fee after Funding
29.50
7% GST
41.30
NETT Fee Payable
70.80
Non-Tuition Fees
 
Application Fee (non-refundable)
30.00
GST
2.10
NETT Fee Payable
32.10

Click here to view the terms & conditions for WDA Funding.

Click here to view other chargable fees for students.